Forget fleeting trends, the real gold lies in understanding monthly virality for out-of-stock items. By harnessing the power of Viral Restock’s proprietary data, we can unlock the secrets of the most sought-after products currently hiding on store shelves.

The Methodology:

1. Monthly Spotlight: We gather a list of currently out-of-stock items across popular retailers, focusing on a specific month (e.g., January 2024).
2. Search Volume Surge: For each product, we analyze its daily search volume within Viral Restock for the entire month. This paints a picture of consistent demand or sudden spikes in virality.
3. Standardizing the Craze: To compare apples to apples (or in this case, sneakers to sweaters), we divide each product’s monthly search volume by the average search volume across all products for that month. This creates a relative “virality score” for each item.
4. Time Matters: Recent searches hold more weight, so we apply a time decay factor. This ensures the hottest items, not fading fads, rise to the top.
5. The Final Verdict: Products are ranked in descending order of their virality score, revealing the monthly champions of out-of-stock desire.